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Unlimited Cell Service - A Necessity

carriers are trying to be competitive in a
Daniel Stouffer
Sept 2009

The Unlimited Cell Service - A Necessity
and it seems as if the companies which snooze
will surely be left behind. In 2008, a large number of the
so-called "marquee" carriers started to throw out plans of
providing unlimited cell service for a fixed fee. As per
the norms, the customary asterisk accompanied a large
number of these plans leaving consumers feeling wary and
skeptical about the true worth of the deal.

Consumers are not doing anything wrong by being worried or
concerned about their monthly cell phone bills and either
way around, certain carriers do have a reputation for
padding up these bills. A majority of carriers seem to want
to puzzle you as much as they can by trying to develop
categories for usage and, via several different tiers of
analysis, present their bills in a format which is
extremely difficult to read.

While all the carriers are trying to be competitive in a
tough market situation, they do realize that extra
competition brings along with it extra pressure too. With a
large majority of the developed world drowned in the
recession of 2008 and 2009, consumers are now on the hunt
for lower bills while being able to ride the technological
innovation and development wave which continues to rock the
industry. Unlimited cell service is something that the
consumer is starting to demand.

With an unlimited cell service plan, consumers would be
able to budget for their communication needs on a month by
month basis without worrying about their online bill or the
receipt of that envelope at month end. The cell phone is
becoming more and more of a necessity as time goes by as
the 3G revolution arrives and seems to be usurped almost
before it begins by phones promising "4G" or even "5G".
Features and applications threaten to turn the humble cell
phone into a must-have personal communications device.

The debate develops, and new hybrid carriers threaten to
knock the traditional companies off their perch as the
first decade of the century draws to a close. New services
give their word about no contracts, full coverage, no
credit checks and unlimited cell service for a flat rate
which includes taxes. With this new wave, it appears that
the all-inclusive rates will be highly affordable and have
no restrictions, two things which have been mutually
exclusive up until now.

As novel carriers also promise 3G-plus connectivity and
unlimited, e-mail, data and Internet transfer within the
one rate, the upcoming era of unhindered communication
seems to be knocking on our door. Carriers who have
established themselves will need to look inwards and
reconfigure their operations in an appropriate manner. Just
as is the case always, competition will help change the
cellular industry breed.


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